Our story
Founded in 2017 by Tanya Lornie, Stocked has always been about building strong relationships and truly understanding our clients' brands. With the addition of Sam Price, whose extensive experience as an FMCG buyer and retail manager brings invaluable insights, we’ve enhanced our ability to support brands from a retail perspective.
At Stocked, we’re dedicated to delivering personal, hands-on support to ensure your brand gets the visibility and sales it deserves. From our leadership to our team on the ground, we’re committed to one goal: getting you Stocked!
Our team
Tanya Lornie
Managing Director
Tanya brings over 20 years of sales experience, working closely with stores and building strong relationships. She has held various roles, including Sales Merchandiser and Territory Manager. As a self-employed sales agent, she founded Impact Direct, representing select suppliers. Later, she teamed up with Sam to launch Stocked and take the company to new heights.
Sam Price
Sales Director
With over 15 years in FMCG, Sam began his career in retail at New World Albany, where he was a buyer for key categories like Chilled and Frozen. He later transitioned to the supplier side as a Territory Manager, followed by roles as Account Executive and Client Business Manager. With a passion to support SMEs and emerging brands, he partnered with Tanya to co-found Stocked.
Fiona Simpson
Client & Sales Support
Fiona has over 20 years of hands-on experience in account management and sales support under her belt, managing accounts for Foodstuffs, Farro Fresh, and Woolworths. She is exceptional at building client relationships and streamlining operations, whether it’s managing supply chains, coordinating category reviews across multiple product lines, or launching new products into key retail channels.
Our nationwide coverage
We work with major retailers across New Zealand including Grocery, Wholesalers, Oil, Pharmacy and Hardware.
Our values
Collaboration
We’re in this together, working side-by-side with you to bring your ambitious brand goals to a reality.
Commitment
We’re in it for the long haul, dedicated to seeing our clients' brands grow and succeed.
Connections
We keep our finger on the pulse of the industry, building strong connections with experts to help you go places.
Results-driven
We're about walking the walk. We go above and beyond to make things happen and get your brand stocked, seen and sold.
We partner with ambitious brands, providing the support and know-how to help them stand out on the shelves and grow. We’re passionate about building lasting relationships that drive real results for your business.
Our strategic partners
Sherrelle Smith
Retailer Relationship Expert
Build more effective relationships with retailers, lead category reviews and negotiate better with Sherrelle. She has extensive experience as Senior Category Manager at Foodstuffs North Island and working at major suppliers such as Goodman Fielder, she understands how to work with brands for maximum impact.
Janine Chamley
Strategic Sales and Marketing Lead
Get clear on business goals, go-to-market strategies and how to develop actionable plans that lift sales and marketing results. With over 20 years experience leading marketing, category and innovation teams, Janine helps bring clarity and focus to your growth plans so you can execute with confidence.
Chanel Clark
Impactful Marketing Consultant
Accelerating brand growth through strategic marketing so they can achieve long-term brand success is what Chanel is all about. She has an in-depth understanding of impactful marketing strategies and campaigns that cover everything from retail to social media, community building, digital marketing and more.
Laura Feavearyear
Brand and Packaging Design Expert
Developing FMCG brands that have the 'wow' factor is Laura's superpower. Her experience with ambitious challenger brands including Dose & Co, Elta Ego and Frula Beauty; makes her a master of impactful design that stands out on the shelf. She brings a strong network of partners for sourcing, printing and managing costs.
