Our story

Founded in 2017 by Tanya Lornie, Stocked has always been about building strong relationships and truly understanding our clients' brands. With the addition of Sam Price, whose extensive experience as an FMCG buyer and retail manager brings invaluable insights, we’ve enhanced our ability to support brands from a retail perspective.

At Stocked, we’re dedicated to delivering personal, hands-on support to ensure your brand gets the visibility and sales it deserves. From our leadership to our team on the ground, we’re committed to one goal: getting you Stocked!

Our team

Tanya Lornie

Managing Director

Tanya brings over 20 years of sales experience, working closely with stores and building strong relationships. She has held various roles, including Sales Merchandiser and Territory Manager. As a self-employed sales agent, she founded Impact Direct, representing select suppliers. Later, she teamed up with Sam to launch Stocked and take the company to new heights.

Sam Price

Sales Director

With over 15 years in FMCG, Sam began his career in retail at New World Albany, where he was a buyer for key categories like Chilled and Frozen. He later transitioned to the supplier side as a Territory Manager, followed by roles as Account Executive and Client Business Manager. With a passion to support SMEs and emerging brands, he partnered with Tanya to co-found Stocked.

Fiona Simpson

Client & Sales Support

Fiona has over 20 years of hands-on experience in account management and sales support under her belt, managing accounts for Foodstuffs, Farro Fresh, and Woolworths. She is exceptional at building client relationships and streamlining operations, whether it’s managing supply chains, coordinating category reviews across multiple product lines, or launching new products into key retail channels.