Launching a new brand
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Field sales
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Instore sales solutions
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Promotional plan
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Instore marketing activation
Working with the brand to identify the largest shopper segment and our indepth store knowledge, we created a highly focused list for our field team to target. Armed with a compelling sales pitch and store specific activation plan the team were able to work their magic.
A NZ-made challenger brand that was bringing real innovation to a complex category, they needed to launch into retail quickly and gain traction to prove the shopper need ahead of category reviews. The pressure was on to get results – fast!
The challenge
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Grew ranging to 50+ stores in 3 months
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Set up the brand for broader ranging in the category review
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Provided clear sales traction and results to show clear shopper need
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Developed a social media campaign for stores to activate against and drive shoppers instore
The results
As a new brand with only Local Ranging, a clear sales story and pitch was needed for the field team to take instore. This meant identifying category gaps, creating the list of target stores that matched our target shopper segment and implementing instore activation plans.
