Winning on shelf
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Field sales
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Category review
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Head office management
Using the power of our Field team with their extensive retailer connections and the strength of their relationships; the brand not only maintained ranging, but also grow store sales and distribution.
As market leaders in a niche segment, this brand went through a challenging category review with a major retailer who were looking to rationalise the space. There were a whole lot of changes made and our brand needed to work hard to keep their brand performing.
The challenge
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Increased sales
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Increased distribution
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Protected shelf space
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Maintained brand presence
The results
Category review changes meant changes to their ranging classification and an intense focus was needed to maintain shelf space, facings and sales to protect sales. Retailers no longer had to have the product on shelf as compulsory and the brand was at risk of losing space and sales with competitors pushing them out.
